About Us

It struck me, when I came to furnish my own place, that although there are lots of magazines and blogs around that feature Second Life fashion, there are none that do the same thing for Second Life interior design – although everyone agrees that there’s a lot of terrific stuff out there.

In addition, people are joining Second Life at an enormous rate, and looking for apartments, and ways to fill them. Other people are looking to upgrade – and there’s always people looking for the latest ‘must have’ – as well as people wanting advice on using prims cleverly, or making rooms look better – from tweaks to complete makeovers. Prim Perfect will cover all this and more.

One feature each month will be a showcase apartment – each month in a different sim. We will take a simple, bare apartment and ask a different designer each month to design a concept and furnish it. This will then feature in a major photoshoot that will be at the core of each magazine. We see it as a great opportunity to showcase the work of the designer. Of course, this won’t be a once-and-only opportunity. We hope to work with designers, so if they have a major collection coming out that they want to showcase, we could feature them again.

And, of course, this will publicise the sim where the apartment is situated, so people looking to rent out apartments will benefit too!

But for readers there will be a chance to win a really lovely prize – a month rent-free in the fully furnished, showcased apartment.

In addition, there will be regular features, such as the latest must-buys, news of new outlets, helpful hints and information. Each month we’ll feature the beautiful home of a SL resident, talking about how they furnished it and why. There will be advertising – both from designers and realtors. And we are also planning on running competitions and prize draws to attract readers.

And we’ll also have a problem page – because people do have problems with homes and furniture – and Prim Perfect will do our best to help!