Last night saw the SL Entrepreneur of the Year Awards, hosted by SL-Entrepreneur Magazine. The awards were decided by popular vote, conducted over three weeks, and featured an array of talent from across the Second Life spectrum, including content creators of many kinds, media entrepreneurs another founders of enterprising businesses. Several of them, we are delighted to say, have already appeared in Prim Perfect magazine or have been profiled on the blog – such as sachi Vixen and Peter Stindberg. And, of course, Saffia Widdershins, the head of Prim Perfect Publications, was also delighted to be nominated.
In third place was Rush Raymaker, founder and head of AVENUE Inc., a creative management company overseeing a number of other ventures. Saffia Widdershins was the runner up, and Mimi Jureau, who runs stores promting the work of other designers and who networks between businesses, the outright winner.
Full profiles of all 13 finalists are available here.
Avarie Parker, editor od SL-Entrepreneur was delighted by the success of the Awards, and the attention that they generated for business and entrepreneurship in Second Life.
Saffia Widdershins drew attention to the fact that the finalists were all female.
“One of the things that I like most about Second Life,” she says, “is that there are no distinctions made on the grounds of gender. It becomes less about whether you are male or female, and more about whether you are really good at what you do!”
Prim Perfect 
Congratulations, Saffia. It’s well-deserved.