Prim Perfect Magazine is the premier home and garden publication in Second Life, in print since 2007.

We are committed to partnership with our business sponsors. You can be confident that we’ll produce a professional-quality publication to enhance your in-world brand and offer you the best results from your ad.

All ads in Prim Perfect are live links – readers can click to teleport via SL map directly to your store – or head straight to your web page. This works both in our inworld edition and our web edition.

With ads of standard placement or above in our inworld edition, you can also embed a gift, notecard, and/or landmark in your ad. It’s a great opportunity for direct communication with our readers — your customers.

These features are unique to Prim Perfect – at this writing, no other Second Life publication offers all these benefits.


Our readers tend to be discerning Second Life residents with an interest in design and home beautification, and in renting and buying home properties on upscale estates. They appreciate good environmental design and patronize high-quality content creators. If you’re in a related business, Prim Perfect readers are the people you want to reach.

Prim Perfect’s steadily increasing circulation currently averages over 25,000 documented Second Life subscribers per issue. In addition to the inworld edition (available by subscription or a grid-wide network of kiosks), the magazine publishes on the web through the Calaméo service. There, readers can view the magazine online or download a pdf copy.

Prim Perfect’s newly designed website features a popular blog that covers news and topics of interest to the SL community – plus links to our television shows and other publications, with even more advertising possibilities.

Reserve your space now — ad space will be available on a first-come, first-served basis.

See our magazine rates and specs here – with details of discounts.

For details of advertising on our TV shows, contact Kaerri Rae inworld or email