Macmillan Coffee Morning: Cake Against Cancer!

Every September, the UK charity Macmillan Cancer Support holds the biggest coffee morning in the world – and since 2013, we have held our own event in Second Life.

Macmillan Coffee Morning Logo
Macmillan Coffee Morning Logo

The coffee morning is Macmillan Cancer Support’s biggest fundraising event, where they ask people across the UK to hold a coffee morning and raise money for people living with cancer. In 2016, they raised a record £29.5 million. In the UK, people bake cakes to sell at coffee mornings that they host at their homes, their places of work, their schools, colleges and universities …

And here in Second Life, people organise coffee mornings too.

Since 2013, we have held a very special coffee morning at Prim Perfect, where we have raised over £540.00 (over US$720) through the sale of virtual cake – and we will be doing it again this year.

And this year we invited people across the grid to join us by holding coffee mornings of their own – in their stores, cafes, and virtual homes.

Cake Against Cancer: Macmillan Coffee Morning in Second Life - 2015
Cake Against Cancer: Macmillan Coffee Morning in Second Life – 2015

How do you sell virtual cake?
Well, we think our virtual cake is rather good value! We ask people to give us their favourite cake recipe, and put it inside a virtual cake. Then when someone buys the virtual cake, they receive a real recipe – so they really have whole cakes, that they can make over and over again – and there are a lot of really delicious cakes to try!

Some people make really exquisite Second Life cakes that you can take to display in your own kitchen.  Others make simple cakes following our instructions, or even simply give us a recipe and we make the cakes for them. So, you see, anyone can take part!

We print instructions on how to make a simple Second Life cake on the Prim Perfect blog.

On the grid, all the money we raise from cakes and donations goes to an avatar we have created especially for the event – Macmillan CoffeeMorning (with a registered name of CoffeeMorning Resident). But for people who host their own event,  they can donate to our Just Giving page or directly to Macmillan Cancer Support.

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity. So it’s the most efficient way to donate – saving time and cutting costs for the charity.

More details of the annual event appears on our blog in August and September.