For the second year there will be a fabulous fashion event in Virtual London, it’s the Virtual London Fashion Week and below is the press release by manager Ruskin Thor:
Press Release: 5th September 2009 by Event Manager Ruskin Thor
Virtual London Fashion Week
The 19th – 25th September 2009 will see fashion retailers, designers and residents from across Second Life gather for a festival showcasing the best in Second Life’s virtual fashion and couture, talking place in the Kensington Sim in Virtual London.
The event this year will have a number of major features. The largest is an Exhibition Area in Virtual Kensington: Exhibition stalls are showcasing important second life designers – both home-grown talent from Virtual London, and major names from around the Second Life Grid. It’s a beautifully designed exhibition space and will be a pleasure to visit. A large number of 
well known designers such as Angel Dessous, Ali Couture, Lixena Marcus, Divaliscious, Suki’s Silks and LC Fashions to name just a few from many have already been booked, and even with some time to go before the start of the festival, the Expo area is filling up fast. As well as showing off their newest and most exciting lines, many of the designers featured are offering special free designs and discounts on their regular prices, exclusive to Virtual London Fashion Week. The Expo area will officially open on the 19th of September, to coincide with the start of Fashion Week. To book one of the remaining spaces at the exhibition area, Second Life designers should contact Ruskin Thor by note-card for full details – but hurry, as the last spaces are going fast.
Fashion Shows
One of the most exciting events taking place at Virtual London Fashion Week will be the nightly runway shows and parties, planned to take place every evening in the sumptuous surrounds of the Kensington Club, just across the road from the Expo Site. A beautiful catwalk runway and environment has been created with
luxurious chairs for the glamorous guests attending the event. Each night of the week a number of shows will take place, with some of Second Life’s most interesting and innovative fashion designers show casing their best new work. This year’s event will also show off not just a magnificent collection of contemporary evening and daytime wear, but also will include themed evenings featuring Second Life’s special fashion niches, such as avatar “body” fashion items – hairstyles and skins; and also, role play, historic and specialised clothing for fantasy games in second life. Tickets for the shows will be available shortly from sales boxes in Virtual London and at the exhibition site in Kensington. Each evening from the 19th to the 25th September from 1pm SLT (9pmGMT) will feature a number of designer shows, followed by a party or feature by a performance artist. To book one a space in the nightly shows, Second Life designers should contact Ruskin Thor by note-card for full details of the event.
Streaming Video
In order to open up the exclusive and glamorous nightly shows to a wider audience, this year live video the Kensington events will be streamed to a number of giant video screens placed around Virtual London. This will enable a larger number of people to participate in and view the shows.
Information and Contacts
Many more things such as design competitions and hunts are planned for Virtual London Fashion Week, which last year was one of Virtual London’s largest and most successful events. A full programme of events, shows and activities will be released in the week before the Show starts. For more information on Virtual London Fashion Week, contact Ruskin Thor, Event Manager by notecard or IM in-world.
Janey Bracken (Editor/Owner Virtually London (lite))
Prim Perfect 
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