Designing Worlds discusses the problems of Second Life retention

Second Life Retention Discussion, photographed by Wildstar Beaumont
Second Life Retention Discussion, photographed by Wildstar Beaumont

Join us today, Monday 19th May at 2pm at the Designing Worlds studio in Garden of Dreams for a viewing party of our latest episode as we discuss the problem of Second Life retention.

The problems for Second Life surrounding attracting and retaining new residents is an issue that has been much discussed on blogs recently – and we will be joined by some of the people who’ve been involved in that discussion – Carl Metropolitan Chancellor Emeritus at Caledon Oxbridge, Caledon Oxbridge Chancellor, 2009 to 2012; Executive Director of NCI/New Citizens Incorporated, 2005 to 2009, and Jo Yardley of 1920s Berlin and the Drax Radio Files, together with two people who are working on the production side of this at Linden Lab – Brooke Linden and DaveR Linden.

Second Life Retention Discussion, photographed by Wildstar Beaumont
Second Life Retention Discussion, photographed by Wildstar Beaumont

We’ll be discussing three aspects of the retention problem – how Second Life is marketed, how the initial experience is managed and how to embed new residents so that they remain and become integrated. We’ll be sharing ideas – and learning more about developments at the Lab – including the introduction of the new avatars.

Join us at 2pm for a fascinating show – and it will be followed by a discussion where you will have the opportunity to share your views in a session that will be recorded for later viewing.

Or – if you can’t attend in person – tune in to the web at 2pm SLT on Monday for a showing on Aview TV, on SLartist or on Treet – or catch it later in the week on our shows page on the web site at, on the Aview TV Designing Worlds channel – or on the Designing Worlds blog – our very own version of the iPlayer!


  1. Events like Fantasy Faire or SLxB etc. make me wonder, why wouldn’t the Lindens let Residents create a Welcome Island for new Users. It could be like a contest to bring some fun into this. The Lindens set up some rules and specifications and Residents can submit their ideas for a Welcome Island. Depending on the amount of newbies, we need a certain amount of Welcome Islands. Let’s say 4. So the Lindens pick the 4 best ideas from resident submissions and provide each a sim. Then they start dropping newbies onto those sims and do ABCD-testing. They messure somehow the success of each of the 4 Welcome Islands and at the end of the month the best, second best and third best Welcome Island gets a prize and the worst will be dumped and replaced by a new resident creation. So every month the worst of the Wecome Islands will be replaced and the best islands will stay. That would result in a better collection of Welcome Islands every month. I think Jack Welch of General Electric suggested that once, laying off 10% of the worst performing staff every year and that way raising the average performance every year.

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